Interactive Content Apps for Tablets, Smart Phones Create Revenue Opportunities
An app page can also display Web content—in a fixed window on the page, in a browser-like pop-up, or by switching to an actual browser on the device. Use caution, however, because much Web content does not display well on mobile devices. The possibilities seem almost endless. Retail clients' apps could feature a Google Maps view of store locations; restaurants could display current menus or specials. If a customer's existing Web content is mobile-optimized, it can potentially be used in a tablet app.
- Companies:
- Adobe Systems
- Cenveo Inc.
- Quark Inc.
John Parsons (john@intuideas.com), former Editorial Director of The Seybold Report, is an independent writer, ghostwriter, and editor. He is the co-author of the interactive printed textbook, Introduction to Graphic Communication, on the art, science and business of print, which has been adopted by Ryerson, Arizona State, the University of Houston, and many other schools and vocational training centers. Custom editions of the book are under consideration by major printing companies and franchises for internal training purposes.
