Selling Digital Printing — Business Builders

LET’S BE honest, selling digital printing to your customers can be a daunting proposition. More often than not, it falls upon you to be the one to enlighten buyers about the virtues of variable data printing. Who better to budge them out of their static ways?

That’s all copasetic. Given the relative nascent state of variable data digital work, it behooves printers to leverage the educational tools and programs being offered by high-end digital color press manufacturers to help them not only sell more printing, but also educate print buyers on why they should consider the merits of personalization. Virtually all of the manufacturers offer some level of marketing support, and it’s factored into the cost of the machine. More advanced marketing and instructional guidance is offered at a premium, like the varying levels of a service contract.