Selling Digital Printing — Business Builders

“A $2 million and a $30 million printer have different training needs, different customers, and different ways of going to market and selling their services,” Barbera says. “We can adapt our program based on the customer size, market and their applications. The care, nurturing and support that printers get from our dedicated specialists in the field comes in the form of knowing their businesses, making joint sales calls with them, and helping the sales reps make that transition to selling more integrated-type solutions.”