Selling Digital Printing — Business Builders

“I wanted to get to all of the other functions of ‘x’ that led to large volumes,” notes Gina Testa, vice president of customer business development at Xerox. “The result of this project was statistically valid, and it told us that, rather than one key answer, there are 17 variables that led to high levels of success at digital. Now, we have a database where people can benchmark themselves against those 17 variables.