Selling Digital Printing — Business Builders

“This is where we like to start with customers—actually sitting down with them and doing a business assessment, so they know where to start,” Testa adds. “From there, we can lay out a game plan.”

The second phase involves the ProfitQuick financial tool. Profit- Quick is designed to help printers determine and write a business plan built upon the applications the user has identified and the volume the printer intends to run through the digital machine. Xerox created ProfitQuick in conjunction with several industry consultants and worked closely with RIT’s Sloan Foundation in its development.