Selling Digital Printing — Business Builders

“We wanted to make sure it was accurate and would match the way a CEO or CFO at a printing company thinks,” she says. “We wanted to know how it would change your overall P&L, not just the P&L for that one digital department. So ProfitQuick could help them project when they would go from the red to the black, what type of volume they would need to justify the equipment and what type of retail pricing they should charge.”