Selling Digital Printing — Business Builders

Another aspect of the Profit- Accelerator is a set of sales and marketing tools, which includes a kit on how to write a marketing plan. Along with insight as to determining key applications and their vertical markets, this portion includes information on how to conduct an open house or PR event to draw attention and rebrand the printer with its clients. On the sales end is guidance for assembling a digital force, optimal management processes, who to hire and, of course, what to pay them.