Selling Digital Printing — Business Builders

The following is a capsulated look at three programs designed to show printers how to become more proficient at selling digital work, while at the same time giving them the know-how to market variable data output to their customers.

>> Capture Program

Hewlett-Packard Inc.

Capture showcases HP’s business development capabilities to deliver tools and programs to its customers. It’s delivered to clients via a number of outlets, according to Francis McMahon, director of marketing for HP graphic arts in North America. They fall under three main headings: tool kits, industry engagements and people/communities.