Selling Digital Printing — Business Builders

Once the business plan is devised, Xerox seeks to lead printers down the one-to-one personalization path via either a Web-to-print storefront or Web-to-print fulfillment system. Taking electronic documents online and hosting storefronts for clients paves the way for producing print-on-demand collateral, brand fulfillment pieces and the like. In fact, Xerox boasts a number of tools to get printers—and their customers—into one-to-one personalized collateral.