Selling Digital Printing — Business Builders

“We’re trying to flip the formula around, so they’re having a proactive revenue growth discussion with the right people as opposed to a cost-savings discussion,” she adds. “The customers who seem to get that and have been able to move forward are the ones enjoying large, contractual work, have a thick layer of stickiness with their clients and have formed true partnerships. They’re producing really complicated marketing communications programs as opposed to just print jobs.” PI