Selling Digital Printing — Business Builders

People/communities is the final source for delivering the Capture program. HP business consultants gauge the customer’s level of digital ability through an assessment test before the purchase of equipment.

Another cornerstone of the Capture program is the Digital Solutions Cooperative (Dscoop), a user-driven community of HP Indigo press owners and operators. The association works with HP’s Indigo support team and focuses on helping Indigo users support each other. Dscoop launched a new Web-to-print solution for community members that allows them to easily customize online templates with their company logo, contact information and success stories for their sales and marketing teams to show clients the capabilities they can offer.