Selling Digital Printing — Business Builders

McMahon feels the community approach to delivering the program is what makes Capture effective.

“Capture’s tools, programs and training come from HP, whether it’s from the R&D department, marketing department, sales department or some other type of organization that we partnered with to deliver it,” he says. “But it also comes from our users—best practices that we then share throughout the community. Information comes from associations, research firms, Dscoop, Webinars...it’s the whole community aspect that makes it so rich. If HP tried to do this on its own, the value wouldn’t be there for the customer.”