Selling Digital Printing — Business Builders

Last fall, Kodak beefed up its offerings with the launch of the MarketMover Network, which focuses on areas such as creating awareness among marketers and building Web-to-print tools. “It’s all about driving the value of print, not just to the printing industry, but the people who buy print. We need to help educate them about the value of print and get them excited about it,” notes Cheryl Nelan, director of customer development for Kodak.