Sheetfed Offset, Web Offset, Digital : Defining Crossover Points

In general, according to Emery, Sandy Alexander's clients are willing to pay a premium for speed and complexity, which are easy to quantify, and for quality, which is harder, he admits. "There are many times a job might be run more cheaply on offset, but we can turn it faster on a digital press. We may very well go digital because the client is willing to pay a premium for the fast turnaround. On the other hand, when there are specific things we can't provide digitally, such as sheet size or finishing, coating, multiple colors or varnishes that we can't apply off-line to a digital component, we'll choose offset."