Sheetfed Offset, Web Offset, Digital : Defining Crossover Points

"We're a customer-driven company," says its president, Bob Anderson. "The project, time frame and what's happening with the job determines where it's going to run. We may select a job that normally would have run on one of our digital presses to run on our sheetfed offset perfector. Or, for a mailing job we ran on our sheetfed perfector, take it over to our digital press and slug in all the PURLs, mailing addresses and calls to action that are variable for that project, rather than moving it to the mailing department to be inkjetted."