Sheetfed Offset, Web Offset, Digital : Defining Crossover Points

Given that the company takes so many orders online, he adds, gang-printing possibilities are a major consideration. "That's why the option is not always fixed on price, but on what will be the best and quickest solution for the customer."

Crossovers, click charges and estimating represent the smallest aspects of an overall picture that asks what a job is going to do in terms of triggering other elements of a marketing plan, Anderson says. "It's not about the click charge," he contends. "It's about becoming a true supply-chain marketer to my customer. Solution-based selling is the future of our business."