Sheetfed Offset, Web Offset, Digital : Defining Crossover Points

According to Sandy Alexander's Jack Emery, for example, "Since we installed a new six-color manroland 700 sheetfed press with DirectDrive technology last year, the economics have changed a little bit for us. That press enables us to have incredibly short makereadies, to come into register and up to color quickly, such that we're able to produce a quality product in about 20 minutes. As a result, an appropriately sized job we might have put on our Indigo or iGen 18 months ago because it involved a lot of versions, we might now produce offset by taking advantage of the efficiencies afforded by the new press."