Sheetfed Offset, Web Offset, Digital : Defining Crossover Points

The result? A finished product manufactured at comparable cost, with similar operating requirements, delivered within a faster time frame.

"The compression on sheetfed from the web side has been severe and will continue to be severe," notes Anderson. "At Prisma Graphic, we print what we call 'sheetfed quality web work'—direct mail, brochures, etc.—and most clients can't tell the difference between them. Makereadies are already shorter on a web press; as long as you know what papers to keep in stock and that type of thing, you can be very competitive on it."