Sheetfed Offset, Web Offset, Digital : Defining Crossover Points

As for Sandy Alexander, "We've gone as low as 150,000-300,000 pieces on our web offset presses that have in-line finishing capabilities, depending on the finishing," notes Emery. "Finishing on a simple direct mail piece might be a straightforward fold/score/glue, or it could be much more complex, e.g., a piece that folds out into multiple panels and may have a pop-up or card tipped into it. It all comes down to whether it's a format that can be done only that way. Otherwise, the piece has to be run on standard offset and hand-finished off-line."