Sheetfed Offset, Web Offset, Digital : Defining Crossover Points
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Press scheduling and capacity utilization may trump the decision-making process altogether. If its digital capacity were completely utilized, for example, a company likely would not waste its time estimating, but would run the job on an offset press. If it had open time in both departments, however, a company might estimate a job both ways, ultimately making a decision based not on the cheapest way to go, but on what's best for the client and for the company in terms of turnaround and workflow.
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Jean-Marie Hershey
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