Sheetfed Offset, Web Offset, Digital : Defining Crossover Points

"For the static commercial printing we do, our crossover points are determined by quantity," says Jack Emery, vice president of Data Solutions Management, but "we don't use a rule of thumb whereby we hit this number of impressions and automatically push a job from one technology to another." Instead, "assuming digital and offset fit every parameter of a given job, we'll estimate it both ways (accounting for the impact of digital click charges on the total cost calculation), and go with the one that's most cost-effective."