Printers Share Crossover Points for Running Shorter-Run Static Print Jobs Offset vs. Digital

With digital printing hogging so many of the headlines in the printing industry these days, most casual print buyers may be operating under the assumption that cutsheet digital output has its foot on the neck of sheetfed offset's neck. And they may be right.

But they're not.

Sure, when it comes to variable data work, digital printers are the ones doing touchdown dances. And on the long-run end of the spectrum—someone, somewhere is gearing up for a 100,000-count run...we just don't know where—offset printing still reigns supreme. But in the realm of short-run, static work, where digital and offset both frolic, there is harmony in the versatility of being able to use one production process or the other.