Printers Share Crossover Points for Running Shorter-Run Static Print Jobs Offset vs. Digital

In the end, Mele opted to go with a five-color, 20˝ Heidelberg SM 52 Anicolor (inking technology) press with coater. "We wanted the ability to not only produce short-run work with minimal makeready, but also the ability to do four-color envelopes and print on a variety of papers stocks. Initially, when we first got the Anicolor, it pulled 50 percent of all volume off the NexPress. We were running jobs on the NexPress that were mainly price-driven, then we realized the Anicolor could do it cheaper, because there are no click charges, and much faster."