Printers Share Crossover Points for Running Shorter-Run Static Print Jobs Offset vs. Digital

"Most of our customers are agnostic to it," he says. "The quality is suitable in both cases, so it's a cost solution. Unlike commercial work, book work has a lot of finishing components involved in it. We're looking at what is the cost to get to a (break-even) place in the finishing stream. If we run the job on the Nuvera or iGen, we get a book block coming off. Granted, it's two-up or four-up, but it's a book block. If I run it offset, I get a stack of flat sheets that still need to be folded and gathered before they go to the next step. We look at the whole stream and try to determine where the tradeoff is.