Printers Share Crossover Points for Running Shorter-Run Static Print Jobs Offset vs. Digital

Heslin believes digital printers get a bad rap. For instance, one publisher's rep once declared that he did not want Seaway to run any of its jobs digitally, because the customers wouldn't be satisfied with the quality. But since the publisher hadn't stipulated as such previously, digital is exactly what that client had been receiving. "We find the quality that comes off our Nuvera—as long as the machine is properly maintained—is equal to offset, in most cases," Heslin adds.