Printers Share Crossover Points for Running Shorter-Run Static Print Jobs Offset vs. Digital

According to Schilkraut, any number of factors can influence which machine a job lands on: price, quality, timing, paper requirements. "The biggest factor in my mind is timing—how fast the customer needs it," he says. "It may be cheaper to do it on (offset) press, but then we might not be able to deliver it to the client in the timeframe they're looking for."