Printers Share Crossover Points for Running Shorter-Run Static Print Jobs Offset vs. Digital

That type of customer is certainly the exception in an era when not many print purchasers are print savvy. "These days, 99 percent of customers know little, if anything, about printing," Schilkraut relates. "As long as they can get it when they need it, and the price is right, they don't care how it's done."