Printers Share Crossover Points for Running Shorter-Run Static Print Jobs Offset vs. Digital
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Erik Cagle
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Where average run lengths at Jam Printing were in the 25,000 range three to five years ago, they currently sit in the 2,000 to 5,000 zone. Today, it takes a run of about 1,500 to make digital less feasible, says Schilkraut, mainly due to click charges. Even with the cost of plates and labor, offset will routinely get the nod.
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Erik Cagle
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