Marketing Services Providers: Separating the Contenders from the Pretenders

Ask Steven Schnoll, and he'll be the first to tell you that the term marketing services provider (MSP) is just, well, an awful moniker to hang around the neck of a traditional printing services provider (PSP).

"Printers and marketing just do not go hand in hand," observes Schnoll, the managing director of Schnoll Media Consulting in New Providence, NJ. "Generally, printers are terrible marketers, so why should they attempt to call themselves a marketing services provider?"