Marketing Services Providers: Separating the Contenders from the Pretenders

Foley sees pros and cons in aligning with existing marketing firms, and he feels there can be opportunities for printers that aren't afraid to have people work remotely. From a capex standpoint, adopting marketing capabilities, depending on a company's current level of marketing engagement, could run between $20,000 and $150,000, according to Foley. A strategic road map to a successful conversion could take as long as two years.