Marketing Services Providers: Separating the Contenders from the Pretenders

One organization that took the "home grown" approach is The YGS Group, a firm which breaks down its offerings into three buckets: marketing services, publishing solutions and printing. Jim Kell, CEO of the York, PA-based operation, notes that his marketing department started out as one person roughly 10 years ago. Today, the marketing arm of YGS consists of more than 40 employees.