Marketing Services Providers: Separating the Contenders from the Pretenders
By
Erik Cagle
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
An important distinction, Kell says, is that conversations with clients are never led by "what is your printing need?" Rather, echoing Foley's sentiment, it concentrates on consultative selling and drilling down to discover what message the client is ultimately looking to deliver. "We talk only about their goals to sell more products, services, memberships, and increasing attendance or responses."
1 Comment
View Comments
- Companies:
- GLS Cos.
- interlinkONE Inc.
- The YGS Group
E
Erik Cagle
Author's page
Related Content
Comments