Marketing Services Providers: Separating the Contenders from the Pretenders

Kell's advice to newcomers is to not take the marketing endeavor lightly. "You need to have the expertise for a complicated multi-channel marketing project," he stresses. "Your customers need to see that you're serious or you'll never get a shot at their lucrative campaigns and programs. Otherwise, you might find yourself stuck designing postcards and competing on price against the designer working out of a garage."