Marketing Services Providers: Separating the Contenders from the Pretenders

Now, more than a year after acquiring marketing specialist Next Communications (now called Next), GLS Cos. has shifted its value proposition to the ideas-through-implementation mantra, where it can help global clients coordinate and execute campaigns through any channel necessary.

The timing was critical, Wisely says, as many existing clients and prospects emerged from the 2008-2010 super slump much smaller in manpower, particularly within their marketing departments. But, they still craved the ability to drive their brands and messaging. GLS Cos. can provide that guidance, help deliver results by leveraging the power of social media or search engine optimization (SEO) and the many newer channels that are being exploited to help embolden message delivery.