Marketing Services Providers: Separating the Contenders from the Pretenders

"The communication channels are more fragmented today," Wisely notes. "There are a lot more ways of communicating, but how do you know if they are effective? So, out of that greater need for brand messaging and improved ROI, we launched into becoming an MSP/global solutions provider."

Next brought a wealth of capabilities to the fold, including strategy, creative, content, publicity, digital media, social media, SEO, media placement, metrics and reporting—all as it relates to execution of the strategies. It also boasted 20 years of experience in helping well-known brands in the marketplace achieve their goals.