Marketing Services Providers: Separating the Contenders from the Pretenders
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Erik Cagle
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In the final analysis, Wisely says, it's not just about having a set of capabilities; it takes a company that can strategically weave these capabilities together in the name of a marketing plan. Early in the process, GLS realized it didn't have the mindset to think like a marketer or an agency. It needed to bring that capability in-house.
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- Companies:
- GLS Cos.
- interlinkONE Inc.
- The YGS Group
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Erik Cagle
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