Marketing Services Providers: Separating the Contenders from the Pretenders

"I've seen too many company Websites where they claim to be an MSP, but it's not authentic," he says. "It's just a facade they're putting out there to say they can do creative, Websites or whatever. The integration of the marketing strategy, from beginning to end, is very fragmented and, over time, customers will sniff that out. They'll figure out you don't really have your act together." PI