Marketing Services Providers: Separating the Contenders from the Pretenders

By the same token, Schnoll isn't dismissive of the value that marketing-based offerings can provide for printers. Semantically, he feels they're just better off in describing themselves as content services providers.

"It hasn't worked for many organizations," Schnoll says of the MSP tag. "You don't know the first thing about marketing; how are you going to provide your customers with a true marketing plan? You can't event market yourself.