Marketing Services Providers: Separating the Contenders from the Pretenders

"This can be done by anybody, but you must have the creative ability to perform these tasks," Schnoll adds.

The options for an MSP wanna-be are ample. A printer can open its own marketing department and hire/develop the core marketing competencies. It can merge with or purchase an existing agency, or it can strike up a business agreement to work together while maintaining the status as independent concerns.