Marketing Services Providers: Separating the Contenders from the Pretenders

MSPs Must Walk the Talk

John Foley, CEO of interlinkONE and Grow Socially, plus the author of "Business Transformation: A New Path to Profit for the Printing Industry," has witnessed the avalanche of traditional printers that now characterize themselves as MSPs, yet do little or nothing to justify this distinction. True justification involves a plan; it entails new products and services; and it involves a sales staff that understands how to sell solutions and is adept at consultative sales.