Special Effects/Finishes: Turn How Into Wow!

When Westamerica Graphics first acquired the NexPress, it was doing projects such as brochures with wood grain effects or mimic embossing. The company became a beta tester for the gold ink capability and has been a driving force behind creating that "wow" factor that impresses clients and drives results. Short-run jobs—1,000-count certificates or 2,000-run brochures with gold—have proved popular and, during the holidays, Westamerica did its share of customized greeting cards sprinkled with gold flaking.