Special Effects/Finishes: Turn How Into Wow!

"The idea is to get the imagery to pop more," notes Dunn. "The gold flake catches your eye. We did six pieces in all for the program, our 'wow factor' job. It was very successful for them and they will likely use it for their next campaign."

After testing for Kodak last September, Westamerica began showcasing its capability to clients, taking submissions and using the gold to raise the quality and eye appeal to another level. "We would get pieces in and think, 'This would look really good in gold.' So we'd send them a proof with it, and they'd love it. We probably have sold upwards of 10 jobs that way," Dunn relates.