Special Effects/Finishes: Turn How Into Wow!

Moving forward, Dunn feels a challenge will be getting clients to think bigger when it comes to paper size. Some customers think of digital in terms of 18˝ and 20˝ paper, but Westamerica can handle 26˝ sheets Instead of information being crammed into a four-page brochure, Dunn is counseling clients to bump it up to six pages and clear out some of the clutter, making the design easier to read while jazzing it up with dimensional or gold accents.