Special Effects/Finishes: Turn How Into Wow!

"I could not stop thinking about what the press was capable of doing...just the added dimension it gave to printing," he says.

Currently, AccuLink is producing book covers, postcards, marketing collateral and pocket folders. One of the earliest jobs called for a tri-fold mailer; a professional football team developed a campaign aimed at renting out its premium skybox seats. The front contained a football image with dimples to create a pigskin texture and a raised grip. The mailer's response rate enabled the team to sell out its skybox seats.