Special Effects/Finishes: Turn How Into Wow!

AccuLink has produced a 16-page sample book filled with Scodix-produced enhancements that literally make the images jump off the page. The tactile experience sticks with the recipients, O'Brien notes, and they're soon recalled by customers and prospects when he calls upon them.

"Right now, I've got the space all to myself. I'm not lining up against other people with Scodix machines," he says. "The real barrier for us to selling Scodix is the lack of awareness. It's one of those things that is so tactile and so visual, you can't really talk about it and gain interest without putting samples in people's hands. Once they hold it, there's this connection to the printed piece because of the added dimension." PI