Special Effects/Finishes: Turn How Into Wow!

Why is this a good area? As with any technology worth an extended look, these embellishments can enable a printer to achieve a point of differentiation in the eyes of its customers. Take David D'Andrea, president of D'Andrea Graphic Communications (DGC) in Los Angeles. The City of Angels is saturated with printers, notes D'Andrea, hence the decision to become a boutique, high-quality provider that can churn out 10 micron with UV "all day long," he says.