Greening of Print — Saving Earth, Saving Money

Southeastern's most significant green initiative is its own trademarked printing program called "Green ink," which incorporates the printer's daily green practices, along with offering client-friendly tools--such as design resources, paper selection and marketing ideas. The company also tracks all of a client's printing, from business cards to books, and outputs a report summarizing its environmental savings, including how many trees, how many BTUs of energy, pounds of greenhouse gases, gallons of water and pounds of solid waste were saved by printing on recycled content paper. Additionally, customers who choose to print using the "Green ink" program are "rewarded" by Southeastern's donations to plant trees on their behalf.