Greening of Print — Saving Earth, Saving Money

"It's difficult to show the profit and/or savings benefit; rather, the benefits are seen in our ability to maintain and grow business."

Robert Fox, vice president of sales and marketing at Allen Press, Lawrence, KS, notes that his company's core clientele include environmental and earth science journals. "Increasingly, client interests and goals include being environmentally responsible and working with partners and vendors who are environmentally responsible. It is our mission to respond to this and proactively provide solutions and options. Various customers seek us out as a result of our environmental initiatives."