Greening of Print — Saving Earth, Saving Money

However, the "side effect" is that while they are protecting the planet, they may also be paving the road to increased profitability.

Fineline Printing Group, Indianapolis, believes that being a green printer is good for the environment and good for business.

"While the environment is very important to us, so is staying in business," says Shawn Smith, director of marketing and public relations. "From a business point of view, being green helps reduce cost, improves overall product quality and worker health and safety--and it opens up whole new markets that had been previously untapped. How many other programs in business can have all three of these benefits?"