Greening of Print — Saving Earth, Saving Money

Fineline has also found that there's an entire market of print buyers out there looking for sustainable vendors. "Many companies are also beginning to explore their sustainability, and one of the easiest ways to grow green is to purchase from those who are green," Smith says. "Within a week of formally introducing our growing green program, we had a designer we'd never worked with before give us a large amount of work, simply because the customer demanded it be printed 'green.' Our green program paid for itself before we really even got it off the ground!"